Street Swatches / Réno Dépôt + Sico

To demonstrate the wide variety of paint colors available at Reno-Depot, we developed Street Swatches. A bus shelter that pairs colors captured in real time, by a special camera, with a color from SICO’s paint line – showcasing SICO’s world of colors for everyone at the bus stop.

Credits

Agency
SID LEE

Creative Director
Alex Bernier

Creatives
Alexandre Béland
Alexis Caron-Côté

Creative technologists
Julien Roub-Charland
Zachary Labrosse-Rémillard

Production
SID LEE STUDIO

Producer
Marc Desjardins

Account Service
Daphnée Lortie

You may also like